Business History

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January 2000

1973 - 1974 United States Army. --Presidential Citation: Volunteering During a Time of Conflict.
1975 through 1979 Sarlon Industries, Miami FL. Shipping and Loading Supervisor -- Polypropylene Weaving Mill
1980 thru 1985 Mr. Vitamin Stores, President-- Lake Grove, NY  Retail Sports Nutrition and Health Food Stores with multiple locations. This business was created and grown during my Junior and Senior years at SUNY@ Stony Brook and it is still there today. It was here at this Vitamin Store that I conceived the idea for American Body Building Products as I got input from the customers and my own desires to enhance athletic performance steered me towards developing the line of products.
1983 through 1995 Sports Supplements, President-- Fort Lauderdale FL and Babylon NY. Wholesale Distributor of Sports Nutrition Products to Gyms and Health Food Stores. First multi-state distributorship of it's kind. I developed these delivery systems to distribute the American line of products throughout the East coast and then nationally. The international distribution was one of the key attractions for Weider to purchase us. Distribution rules.
1986 through 1996 American Body Building Products, President-- Fort Lauderdale FL. Manufacturer and Developer of some of the most influential products in the Sports Nutrition Industry; including many of the first high performance drinks of their kind, manufactured through the use of some of the first sophisticated beverage manufacturing techniques in the industry. Pioneered the use of Energy Drinks, Amino Acid and Carbohydrate Loading products, along with the first Super High protein performance nutrition bars.


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1993 through 1998 Weider Nutrition Group, Executive Vice-President, Advertising, Marketing & Product Development-Then Consultant. Salt Lake City Utah. Worldwide Manufacturer and Distributor of Health, Fitness, Exercise and Nutrition Products. Parent Corp owned Muscle & Fitness, Shape, Men's Fitness & Shape Magazines which we used for promotion. Worked directly under Joe Weider. Intensive product development ad-creation and marketing.

1996 through 2002, Van Horn Industries, Pompano Beach FL --President, Manufacturer of Nutritional Candy Bars and Pasta Chips.
Here I developed the VHT line of products that was ultimately sold to Natures Best. I used VHI to consult on,  produce and sell items that were not contrary to my non-compete with Weider and after the agreement expired I developed VHT.

1997 through 2002, Jim Horn Power Boats Pompano Beach, FL--President, Sales and service of high performance powerboats. Authorized dealer for Fountain Power Boats, Hustler Velocity Boats and Mariah Boats.
1994 through 2000 Professional Racer APBA & SBR  Building race boats with the JHP racing team. Racing the Fountain Flyer
Jim Horn Driver, Throttle man.
2002 through 2003, Half Moon Bay  A Gourmet Tropical Cafe', Lighthouse Point FL. Owner-Operator. Ran the restaurant nightly while doing contracted consulting during the day.
2004 Orsini's  Gourmet Healthy Italian Food. It Became a popular restaurant with great reviews in the papers. It was bought out by our landlord in 2007. Chef-Owner
2001 - Present  TechKraft.com  Consulting, Internet Advertising Web development-. SEO Search Engine Optimization PPC Pay Per Click Advertising. I have an ongoing group of clients that I help to promote their business's in-between consulting positions.

Education: SUNY at Stony Brook-- Economics and Sociology (Alpha Kappa Delta, National Sociological Honor Society)
Early on when studying business models I noticed that most research was done by either sociologists or economists.
I believed that knowing both sciences was to understand the actual science behind different business models.

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